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What are you going to do now?

Well it’s been a great distraction from the news of 25% cuts and thousands of job losses.  It would have been even better if England had at least performed and show a little bit of enthusiasm to the task.  Being married to a Scotsman its been a very interesting few weeks of fun and banter.  But enough of that lets get back to reality.

What are you going to do now?

Its not a fun question but a serious one.  It really is time to reflect and assess where you and your business are in an open and honest way.  Some of you will already have done so and well done but for the rest of us just spend some time to assess where you are and what you are going to do now?

Take a few minutes now to go through these…..but be honest!

Strengths? What are you doing really well?  I am not asking what you “think” but what you know you do well and are the strengths of your business.  How do you differentiate yourself from your competitors, what is it that makes me want to buy from you?

Weaknesses? Some find this section easier but take a careful look at all aspects of your business.  Take a look at your performance, conversion rates, customer concentration, Cash flow forecasts and funding, who owes you money and is it over due? and much more…..

Threats? Its time to look them in the face.  Do some what if…….I lose that customer, they pay late, and many more.  Assess them and think about how likely they are to happen and if they do what impact will it have on the business.  Concentrate on the Fatal ones first and turn it into a positive action on prevention and contingency plans.  Its far better to be proactive than have your head in the sand and wait for something to happen over which you have no control.

Opportunities? Yes there always are opportunities out there.  You just need to have your eyes and ears open to pick them up.  Recessions, and times of difficulty are always the most innovative and inventive.  Make sure you are taking advantage and open to what’s out there.

I have copied a inspiring poem to help you on your way..

You can find more information and articles on our blog if you are interested in some more detail and also comment and let us know your experiences.  Makeithappen